Pillar Page Template and Digital Asset; Northeastern University Graduate Programs Blog

Description

As part of their SEO strategy the Customer Experience and Graduate Marketing teams wanted to develop multiple pillar pages on the graduate programs blog to function as guides for a single, high-level topic. The goal was to grow organic traffic and lead capture for prospective students through offering additional gated content related to a graduate degree. A page template that could be used to create all pillar pages was developed as well as a template for an ebook that would function as the gated asset. The Project Management pillar page was launched as a pilot for the ongoing project.